Privacy Policy for PetBite

1. Introduction

Welcome to PetBite (“we,” “our,” or “us”). We are committed to protecting your personal privacy and ensuring that your personal data is handled in a safe, responsible, and transparent manner. This comprehensive Privacy Policy outlines the types of information we collect, how it is used, disclosed, and safeguarded when you visit our website (https://petbite.app), use our search engine, or interact with our digital content.

By accessing or using PetBite, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

We collect several different types of information for various purposes to provide and improve our service to you.

2.1. Personal Data

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

• Contact Information: Name and email address (e.g., when you subscribe to our newsletter or use our contact form).
• User Feedback: Information you provide when requesting a specific food or plant to be added to our database.

2.2. Usage Data and Automated Collection

We may also collect information on how the Site is accessed and used (“Usage Data”). This Usage Data is collected automatically through our servers and third-party tracking infrastructure. It may include:

• Your computer's Internet Protocol address (e.g., IP address).
• Browser type, browser version, and device type.
• The specific pages of our Site that you visit.
• The time and date of your visit, and the time spent on those pages.
• Unique device identifiers, search queries entered into our database, and other diagnostic data.

3. Cookies and Tracking Technologies

PetBite uses cookies, web beacons, pixels, and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

3.1. Google AdSense and DoubleClick DART Cookie

PetBite partners with Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads on our Site.

Google's use of the DART cookie enables it and its partners to serve ads to our users based on their visit to our Site and other sites on the Internet.

Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy at the following URL: https://policies.google.com/technologies/ads.

We utilize personalized advertising features, meaning third-party vendors may use cookies to track user interests and deliver highly relevant ad content.

4. How We Use Your Information

PetBite uses the collected data for various legitimate business purposes, including:

• To provide and maintain the Site: Ensuring the search functionality and database operate smoothly.
• To improve user experience: Analyzing usage data to optimize our website's layout, content, and mobile responsiveness.
• To communicate with you: Sending weekly newsletters, updates regarding pet food safety, and responding to direct inquiries.
• To manage security: Detecting, preventing, and addressing technical issues, spam, or fraudulent activity.
• To serve relevant advertisements: Utilizing third-party ad networks to display content that is tailored to user demographics and interests.

5. Data Sharing and Disclosure

We respect your privacy and do not sell your personal data to third-party marketers. However, we may share your information in the following situations:

• Service Providers: We may employ third-party companies and individuals to facilitate our Site (e.g., web hosting, database management via Supabase, email delivery services, and analytics providers like Google Analytics). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: PetBite may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, court order, or governmental request; protect and defend the rights or property of PetBite; prevent or investigate possible wrongdoing in connection with the Site; or protect the personal safety of users of the Site or the public.

6. Data Retention and Security

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

The security of your data is of the utmost importance to us. We implement commercially acceptable security measures (such as SSL encryption and secure database architecture) to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

7. Your Data Protection Rights Under GDPR (For EEA Users)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). PetBite aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
• The Right to Object: You have the right to object to our processing of your personal data.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.

To exercise any of these rights, please contact us at contact@petbite.app.

8. Your Privacy Rights Under CCPA/CPRA (For California Residents)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:

• The Right to Know: You can request disclosure of the specific pieces and categories of personal information we have collected about you over the past 12 months.
• The Right to Delete: You can request the deletion of personal information we have collected from you, subject to certain legal exceptions.
• The Right to Opt-Out of the “Sale” of Personal Information: PetBite does not “sell” personal information in the traditional sense. However, the use of third-party advertising cookies may be considered a “sale” or “sharing” under California law. You have the right to opt-out of this by adjusting your browser's cookie settings or utilizing universal opt-out mechanisms.
• The Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

9. Children's Privacy (COPPA Compliance)

Our Site does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In accordance with the Children's Online Privacy Protection Act (COPPA), if you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers immediately.

10. External Links

Our Site may contain links to other sites that are not operated by us (including affiliate links to pet products). If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• By Email: contact@petbite.app
• By visiting our Contact page